High-Volume Recruitment Job Portal

The client needed more than just a job portal — they needed a performance-driven system tightly integrated with paid marketing funnels.

Key challenges:

• Handling high traffic volume from Google Ads campaigns
• Ensuring fast load times for conversion optimization
• Eliminating duplicate or low-quality applications
• Tracking accurate attribution from ad to submission
• Scaling infrastructure to support growing campaign volume
• Maintaining consistent environments across development and production

Conversion funnel design 

flow:

1. Google Ads and remarketing campaigns
2. Optimized landing pages
3. Application submission forms
4. Backend processing and filtering
5. Applicant dashboard and reporting

Key Focus:

• Reduce friction
• Increase conversion rate
• Capture high-quality applicants
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AWS infrastructure

✅ Scalable Cloud Architecture

infrastructure setup:

• Application Load Balancer (ALB) for traffic distribution
• Dockerized application deployed on EC2 instances
• Auto-scaling ready architecture
• Amazon RDS (MySQL) for managed database
• S3 storage for assets and logs
• Secure networking and IAM configuration

Benefits: horizontal scalability, high availability, environment consistency, and strong performance under spikes.

Dockerized deployment implementation:

• Fully containerized application using Docker
• Consistent dev, staging, and production environments
• Simplified deployment and scaling

Impact:

• Eliminated environment inconsistencies
• Faster deployment cycles
• Easier scaling and maintenance

Reporting and analytics dashboard features:

• Daily applicant volume tracking
• Source attribution (campaign-level insights)
• Conversion rate analysis
• Performance trends over time

Outcome: real-time recruitment visibility, data-driven decisions, and better campaign optimization.

Performance optimization focus areas:

• Fast-loading landing pages
• Optimized database queries
• Efficient backend processing
• CDN and caching strategies

Results:

• Sub-second page load times
• Higher conversion rates
• Stable performance under high traffic

• 400+ qualified applicants per day
• Accurate campaign attribution and tracking
• High-performance platform under heavy traffic
• Automated lead processing and filtering
• Scalable infrastructure ready for growth